Essays on Writing Craft and Mindset
by Maggie Frank-Hsu
What Is The Key to Producing "Binge-Worthy" Content?
Why is this podcast binge-worthy? I listen to a lot of podcasts. Maybe you watch a lot of YouTube videos or stream a lot of TV shows.
One Simple Change That Will Make You Feel 100% More Organized
I got this great tip from Cassie Nevitt: Color-code your calendar. Maybe you already color-code yours--but I bet you don't do it this way.
A Tip for Getting People From Instagram to Your Website
Don’t waste the link at the top of your bio! Make sure it’s something you really want your audience to click, because it’s the only clickable link you get (for free) on Instagram! If you have spent some time researching Instagram marketing, you’ve probably heard that one before. But I have another tip that’ll help you take this advice all the way home and get more clicks to the destinations where you want to send your potential customers.
Re-Committing to Your Goals and "The Fresh Start Effect"
It's almost March, which means this year is officially no longer new. Remember all of those inspiring Instagram posts on Jan. 1 about how this was page 1 of a 365-page book, like this one?
The Difference Between “Boost Post” and “Boost Your Posts” in Facebook Ad Manager
Facebook ads: Have you thought about using them? Even if you have a $5 budget to begin with, I encourage you to test them out. Not just because you'll reach more people. A colleague at my co-working space recently reminded me what else you get for your $5: When you buy an ad, you get a TON of information on who responds to your ads.
Humans of New York: Why People Who Hate Facebook Pages for Marketing Should Take a Second Look
Do you know what Humans of New York is? If you use Facebook as part of your strategy for reaching people online, maybe you think that HONY is the exception that proves the rule.
The Lesson to Be Learned From This Silly Bio Generator (and 1 Great Tip that Helps Your Bio to Write Itself)
Maybe you heard about this randomized Tumblr, which parodies the tone of so many bios you see across Twitter and Instagram. If not, give it a try! I will wait.
3 Ways to Build Business Using Facebook Groups
I've seen Facebook Group features benefiting entrepreneurs in three key ways. I was listening to a really funny podcast this week on Howl about "Social Media Spirals." The hosts were talking about how they can't even look through their Facebook newsfeeds anymore—it's overwhelming.
3 Lessons Magazines Taught Me About How to Get Your Audience Clicking
In a past (career) life, I worked as a fact-checker and copy editor for national magazines. That included fact-checking and copy editing the magazine cover, which meant I got to see all of the other editors' notes on the "cover lines"—those enticing titles framing the cover girl. I learned how editors construct cover lines and how they choose what to call out on the cover.
Try This When Sharing Your Content to Your Facebook Brand Page
Today, the Brilliant Business Moms posted my conversation with them about their Facebook brand page. They do a great job sharing their brand on social media. We talked about a lot of things, but one theme I returned to over and over: Put yourself in their shoes.