Essays on Writing Craft and Mindset
by Maggie Frank-Hsu
1. Spend 12 Minutes Learning to Use the Facebook Pixel 2. Implement and Make More Money
Bite the bullet. Learn how to use the Facebook Pixel and how it can provide info that helps you make really important business decisions that can both make and save you money.
The Difference Between “Boost Post” and “Boost Your Posts” in Facebook Ad Manager
Facebook ads: Have you thought about using them? Even if you have a $5 budget to begin with, I encourage you to test them out. Not just because you'll reach more people. A colleague at my co-working space recently reminded me what else you get for your $5: When you buy an ad, you get a TON of information on who responds to your ads.
Vanity Metrics, Part II: Why Followers Mean Very Little
Often when I meet a new potential client, she'll say something to me like, "I only have 200 followers on Twitter." Or another potential client may say, "I have 200 followers on Twitter, which I think is pretty good since I'm just starting out." So, which is it?
Measuring Success: Split Tests and Social Media
You can conduct very effective tests using your posts on social media. They may not be perfect split-tests, but they can provide enough data to help you decide whether saying something like "Click here" works better for your audience than saying, "Get it now." Here are some options.
What’s a Vanity Metric? (And Why You Should Care)
A woman who had launched her website recently was asking, “What is a good number of page views your first month?”
You may have asked the same question as you try to build your audience. After all, if you want to build your audience, doesn’t that mean you want more page views?
Yes and no.