Essays on Writing Craft and Mindset
by Maggie Frank-Hsu
How to Use Facebook Events to Increase Engagement
The secret power of Facebook Events: Facebook does audience targeting for you, for free.
Vanity Metrics, Part II: Why Followers Mean Very Little
Often when I meet a new potential client, she'll say something to me like, "I only have 200 followers on Twitter." Or another potential client may say, "I have 200 followers on Twitter, which I think is pretty good since I'm just starting out." So, which is it?
Tactics: Staying on Track
It's been a busy week. After running a million errands over the past four days, my husband and I realized we have at least one rat living in the wall of our house. The exterminator came and plugged the hole where he came in, but he wouldn't promise the rat couldn't find another way in.
How To: Gain Exposure for Your Business in 20 Minutes
Two essential ways you should be making audience interaction a part of your daily routine.
Your "Why" and Their "Why": Honing in on Your Call to Action
So many people who are using social media to build their business have never heard of or thought much about "CTAs," yet the call to action is a big deal when it comes to social media marketing. In fact, it's the difference between a social media presence that builds your business, and using social media just for fun.
3 Time-Management Apps I Will Try (Again) in 2016
Today is Jan. 5, which means we are two or three days away from abandoning our New Year's resolutions. And yet!
Measuring Success: Split Tests and Social Media
You can conduct very effective tests using your posts on social media. They may not be perfect split-tests, but they can provide enough data to help you decide whether saying something like "Click here" works better for your audience than saying, "Get it now." Here are some options.
Use Your Authority to Build Your Business
Starting off a piece of writing with a dictionary definition ranks among the hokiest of openings. But, as is often the case, the dictionary provides inspiration to the fact-checker and copy editor in me. Authority (clears throat):
Why You SHOULD Share Other People's Content on Pinterest and Twitter
A couple of weeks ago, I urged you not to post links to other people's content on your own Facebook brand page. Today, I'm going to urge you to post links to other people's content on your Pinterest and Twitter brand profiles. What gives?
"I Couldn't Post Consistently to My Blog, So I Stopped Updating It." Is This You? What to Do About It.
Writing when you don't wanna write: it's a bit of an obsession with me. When I was growing up, I always envied the stories I heard about people like Ursula LeGuin, who submitted her first story for publication at age 11, or Isaac Asimov, who famously wrote so many books that even superfans have lost count.