Essays on Writing Craft and Mindset
by Maggie Frank-Hsu
1. Spend 12 Minutes Learning to Use the Facebook Pixel 2. Implement and Make More Money
Bite the bullet. Learn how to use the Facebook Pixel and how it can provide info that helps you make really important business decisions that can both make and save you money.
Networking Is Not Easier When You Are an Extrovert
It’s funny because it’s not the first time I’ve heard someone describe networking as a challenge for introverts. But you know who else doesn’t like feeling super awkward about trying to find and connect with people at a big event who would be great business and career connections? EXTROVERTS. Networking can be a big challenge for extroverts, too.
2017: A Marketing "Tactic" That Needs to Die
The savvy marketers figured this out years ago. I took a little bit longer, but I'm here to tell you: stop trying to make this tactic work! It doesn't.
If You Don't Get a Lot of Website Traffic, Use Facebook's Love for Video to Find Your People
In my previous post, I talked about website visits: “An unspecified number of people visiting your site for an unknown amount of time, reading an unknown portion of its content and taking either no action or an unknown action. That’s what website visits are. But, they can be useful. “
Facebook Ad Tip: Using Website Clicks (Instead of Just Counting Them)
I said Facebook ad tip. Not Photoshop. Online tactics-wise, I think the most important thing I've learned this year is that website visits do not constitute the accomplishment of any business goal. Website visits do NOT constitute the accomplishment of any business goal.
Feeling Paralyzed By All the Things
I was ready to do something. ... But what? Everything? Nothing?
A Very Real Reason Your Facebook Ads Don't Work
If you try to "sell in one step," the very first time someone interfaces with you or your business in any way, you're "forced to sell too hard in your ad, which results in almost no clicks or sales."
Three Things that Will Get You Unstuck If You're Staring at a Blank Page Right Now
Presented without comment Writing for your business can feel daunting, even if you've been doing it for a while. These are my tips for getting started.
This Brilliant Viral Video Actually Teaches Us Something About How to Go Viral
Why me liking this video so much can help you figure out how to talk to your customers.
How to Get More Out of Your Facebook Posts
“Why doesn’t anyone see my Facebook posts?” I get this question a lot from clients, non-clients, friends, Romans, etc. And I understand why. You write a post telling people what is so great about your business, what you’ve been up to, something that really matters to you.