Essays on Writing Craft and Mindset
by Maggie Frank-Hsu
Vanity Metrics, Part II: Why Followers Mean Very Little
Often when I meet a new potential client, she'll say something to me like, "I only have 200 followers on Twitter." Or another potential client may say, "I have 200 followers on Twitter, which I think is pretty good since I'm just starting out." So, which is it?
How To: Gain Exposure for Your Business in 20 Minutes
Two essential ways you should be making audience interaction a part of your daily routine.