“The only thing worse than sending no email is sending a terrible email and having people go, 'What the hell is this?' And hitting unsubscribe."

She said this. To me. Completely convinced. But guess what! I think she's wrong.

The answer is not “it depends.” Every week. Simple. Wait, you want to know why? Well, first, here are NOT the reasons you should email your list every week. (These are reasons I’ve heard other marketers give, because I’m not above throwing a little shade)

I had this struggle for months in my business. I WANTED to dedicate some portion of my work week to planning and reflection, and to taking stock of how I was progressing toward my big goals. But it just wasn’t happening. Because I was really flipping’ busy… you know, doing the stuff that PEOPLE PAID ME FOR!

A very ‘myself’ photo of me. Fresh off a 12-hour plane ride from Taipei to L.A. two weeks ago. Do you know that quote that I'm butchering for my own purposes? ... Winston Churchill said that someone else said it.

A little over a year ago, to the casual observer, she was a successful, ambitious, and driven professional. But her health was suffering, (she was so tired that she was afraid to drive for fear of falling asleep), and she felt like a bad mom and an exhausted human being. So she did something about it.

Have you ever been facing a decision, known in your gut what choice you were going to make, and then… asked someone else for their advice instead of choosing? I do this a lot.

Thanks so much to Christy Harrison for this chat! I’ve been listening to her podcast, Food Psych, since the beginning. Christy works with people to re-connect with their bodies, heal their relationships with food, and to dismantle #dietculture, which “privileges smaller bodies over larger ones and demonizes some foods while elevating others.”

I help online business owners earn money with their email lists without being spammy, scammy, or sleazy. So many clients and friends have come to me with a great idea – or even a finished product – for an online course they want to sell. They’re smart and special. Their services have changed so many lives for the better. AND they have a unique framework for how they teach what they know.

When I started my business almost four years ago, the first place I went for advice was Facebook. In hindsight that sounds like a not-so-great idea, but as a new mom, I knew that Facebook groups facilitate conversations between women. I wanted to eavesdrop.

If that headline actually sounds boring as hell to you, answer me this: how come one of the first questions I get from people who are starting to think more seriously about email marketing is “Which email service provider should I use?”