It’s funny because it’s not the first time I’ve heard someone describe networking as a challenge for introverts. But you know who else doesn’t like feeling super awkward about trying to find and connect with people at a big event who would be great business and career connections? EXTROVERTS. Networking can be a big challenge for extroverts, too.

The savvy marketers figured this out years ago. I took a little bit longer, but I'm here to tell you: stop trying to make this tactic work! It doesn't.