First of all, you are rad.
You have built an awesome blog full of hardcore fans and supporters. They re-pin you, visit your site, open your emails, and buy your products.
But maybe you look at your revenue at the end of the month, and wonder, "Am I leaving money on the table?" You have an off month or two, or you see a sudden dip in ad revenue, and you start to feel like all your hustle is just a whole bunch of running in place. You think to yourself,
“Is this proof that what I sell just isn’t good enough?”
“Is this always going to be a side project and nothing more?”
Or, “I feel like I’ve already tried the stuff the ‘marketing geniuses’ recommend, and it’s just not working for me like they promised it will.”
Imagine instead you didn't have to wonder if you could have made more sales on your latest product launch. Imagine seeing all your hustle and bustle result in consistently higher revenue each month--and even decreasing the number of hours you're working (!) Imagine that fluctuating ad revenue was just icing on the cake of a business that was bringing in stable revenue month after month from other income sources. And imagine using a marketing system that you know works for you because it's tailored to your business, not just an ocean of podcasts and webinars and emails containing generic marketing advice.
What would it mean to you to be able to grow your business revenue consistently, so you could plan for the future? To feel like you had your very own system for finding new clients and for re-enrolling existing clients? What would it mean (finally!) to have the time to work on the parts of your business that make you happiest--without worrying about if you’re going to make enough money to keep going?
I can help with my 5-step consulting program, Blogs to Riches. If you have a blog that has grown into an online business with at least 50,000 page views per month and 8,000 members of your email list, find out more about how we can work together to add $100,000 of revenue to your business this year.
How do I know how to do this stuff? I spent the first five years of my career as a writer and editor for newspapers and magazines, so I know content. Then I moved on to manage the communities for sites that had more than a million visitors a month. Here's my bio:
For the past year and a half, I have been helping bloggers sell more of their online products, and sell them consistently so they can plan for the future.
Before launching MFH Online Marketing, I launched and led social media for Understood.org, the premier web resource for parents of kids who have learning and attention issues.
Under my leadership, Understood’s Facebook fan base grew from 50K to 250K while building engagement to over 300K site visits per month, or an average of 25% of all site visits.
I developed the social media strategy for the Understood brand, including:
- devising Facebook, Twitter, and Pinterest audience-building strategies that resulted in increased traffic from all three platforms
- creating and implementing a social media test plan that allowed Understood to build a relevant audience quickly
- using my editorial experience to develop Understood's authoritative yet empathic brand voice that attracts its ideal parent audience
- creating and implementing a customer support strategy that allowed our team to respond to every audience question submitted via social media.
Before Understood.org, I was web and social media editor at NYU Langone Medical Center. I started NYU Langone's Facebook and Twitter accounts. In October 2012, I coordinated crisis social media communications during Hurricane Sandy when the medical center's phone lines were down.
I began my career in journalism, and have a decade of experience as a writer and editor for publications and websites including Howcast.com, ESPN the Magazine, Martha Stewart Weddings and Gourmet magazine.