I've seen Facebook Group features benefiting entrepreneurs in three key ways.
In a past (career) life, I worked as a fact-checker and copy editor for national magazines. That included fact-checking and copy editing the magazine cover, which meant I got to see all of the other editors' notes on the "cover lines"—those enticing titles framing the cover girl. I learned how editors construct cover lines and how they choose what to call out on the cover.
Although I never worked for Cosmo, theirs are my favorite. Notice a trend?
Lesson 1: Write titles from the point of view of your audience.
The toughest, and the best editors excel at asking this question of every story:
"Why should we care?"
Once they've answered that question, they often slap that answer on the cover. When I thought about the title for this blog post, at first I thought of the title, "3 Lessons I Learned from Magazines."
But why would you care about what I learned at magazines? I'll tell you why: because it'll help you get clicks!
Lesson 2: Try numbers in the title.
Did you notice the title of my post? 3 lessons. THREE. People want to know what they're going to get when they open a magazine (or click a link). Including a number in a post works so well for web content, and here's why: it lets the audience know that they will be able to SCAN the article. Somehow, THREE points will be highlighted. They'll be able to quickly scan these points and pick them out.
Another way magazines use the number in the cover line is to represent an abundance of info. "YOU'LL LEARN SO MUCH IF YOU BUY ME!" screams the magazine.
When I worked at Gourmet, we would often verify a cover line like "32 Tips and Tricks for the Juiciest Chicken." Those tips might be found throughout the magazine, and we would page through the magazine to verify that there were 32 and that we hadn't missed any. But the overall effect of the cover line gave the impression that if you opened the magazine, you'd be swimming in tips and tricks! (You can see another example of that in the 99 SEX Questions cover line in the Cosmo photo above).
Lesson 3: Learn from experience.
As a content creator, when you share something and see a lot more engagement than usual (likes, comments, shares, clickthroughs), take note!
In Cosmo's case, they know that cover lines that feature SEX (NAKED is a close second) sell magazines. They have tested and learned. So they continue to get the word SEX on the cover, month after month.
In your world, this might mean you keep blogging about topics that you've seen your audience respond to in the past. You try different things until you land on something! And you re-share content that engaged them in the past. Don't be afraid to repost popular content.
Today, the Brilliant Business Moms posted my conversation with them about their Facebook brand page. They do a great job sharing their brand on social media. We talked about a lot of things, but one theme I returned to over and over: Put yourself in their shoes.
For example, if you are going to blog about a particular topic, always think about titling the blog post using the same keywords that your audience might use to Google it.
You want to do this not only because it may help your page come up in Google search results, but also because when you share post to Facebook that has a title you're audience is interested in, they are just plain more likely to click. If you want your audience to read your blogs, listen to your podcasts, and watch your videos, you have to explain what's in it for them. The title is a great place to do that.
The secret power of Facebook Events: Facebook does audience targeting for you, for free.
Often when I meet a new potential client, she'll say something to me like, "I only have 200 followers on Twitter." Or another potential client may say, "I have 200 followers on Twitter, which I think is pretty good since I'm just starting out."
So, which is it?
It's been a busy week. After running a million errands over the past four days, my husband and I realized we have at least one rat living in the wall of our house. The exterminator came and plugged the hole where he came in, but he wouldn't promise the rat couldn't find another way in.
All of this is to say that I ran out of time today and didn't get a chance to write my blog. But I promised myself, come hell or high water, I'd blog twice a week on Tuesday and Thursday. It says so on my home page.
I can't advise clients to blog consistently, create a schedule and stick to it, and not do that myself.
So, it's still Thursday here on the west coast, and I'm blogging. I'm blogging a yawp of persistence and doing what I said I would do.
Two essential ways you should be making audience interaction a part of your daily routine.
So many people who are using social media to build their business have never heard of or thought much about "CTAs," yet the call to action is a big deal when it comes to social media marketing. In fact, it's the difference between a social media presence that builds your business, and using social media just for fun.
Today is Jan. 5, which means we are two or three days away from abandoning our New Year's resolutions. And yet!
You can conduct very effective tests using your posts on social media. They may not be perfect split-tests, but they can provide enough data to help you decide whether saying something like "Click here" works better for your audience than saying, "Get it now." Here are some options.
You know you know what you're talking about. But how does the rest of the world?
A couple of weeks ago, I urged you not to post links to other people's content on your own Facebook brand page. Today, I'm going to urge you to post links to other people's content on your Pinterest and Twitter brand profiles. What gives?
"I Couldn't Post Consistently to My Blog, So I Stopped Updating It." Is This You? What to Do About It.
One way to combat this is to answer these two questions with your writing.
A woman who had launched her website recently was asking, “What is a good number of page views your first month?”
You may have asked the same question as you try to build your audience. After all, if you want to build your audience, doesn’t that mean you want more page views?
Yes and no.
What do you do if you don't like writing or you don't feel like you're any good at it? Can you find a way to stick with a blog schedule?
if your post is lucky enough to reach one of your fans or one of their connections, make the most of this moment! Direct users to your site, not to someone else’s.
"When I sat down to write, I remember staring at the blank screen thinking, 'I have no idea what I'm doing.' There's this moment of fear before I ever write anything."