Often when I meet a new potential client, she'll say something to me like, "I only have 200 followers on Twitter." Or another potential client may say, "I have 200 followers on Twitter, which I think is pretty good since I'm just starting out."
So, which is it?
You can conduct very effective tests using your posts on social media. They may not be perfect split-tests, but they can provide enough data to help you decide whether saying something like "Click here" works better for your audience than saying, "Get it now." Here are some options.